Goals for the campaign

Clear goals and strategies were established for the social media outreach which includes using social media platforms, preferably Twitter and LinkedIn to introduce the Fedora community and Fedora Linux to potential new users, driving traffic to the specific blog post on Hashnode, and sparking conversations about Fedora Linux on the outreach social media platforms. These goals and strategies aid in measuring the impact of the outreach.

Promotion Platforms

• Linkedin
• Twitter (X)

The following data track the outreach performance between March 16, 2024- March 26, 2024.

Key Performance Indicators:

Website Performance:

Twitter Performance:

LinkedIn Performance:

The visual below provides a clear analysis of the blog post outreach impact:

Analysis

Referral Traffic Distribution Pie Chart: Shows the split between Twitter and LinkedIn referrals to the blog post. Twitter was significantly more effective, contributing the majority of the referral traffic to the blog post.

Engagement Metrics Comparison Bar Graph: Illustrates the engagement metrics across Twitter and LinkedIn. It highlights that Twitter saw more likes, comments, and reposts compared to LinkedIn. This visual confirms that Twitter drove more traffic and engaged users more effectively than LinkedIn.

Impact of the Promotion:

• Increased Awareness: The impressions on both Twitter and LinkedIn indicate that the campaign successfully increased awareness of Fedora Linux among the platform's users.

• Website Traffic: The campaign drove a notable amount of traffic to the blog post, with Twitter serving as the primary referral source. This suggests that the campaign effectively generated interest in Fedora Linux and motivated individuals to seek more information by clicking the link to the blog post.

• Both social media posts received comments, but Twitter received a higher rate of comments from long-time Fedora users sharing their positive experiences with Fedora Linux. This serves as positive reviews for potential Fedora Linux users, indicating that the call-to-action strategy was successful.

What Didn’t Work

• The performance on LinkedIn was not as strong as on Twitter, with lower engagement rates and fewer referrals to the blog post. This could be a result of the audience type on LinkedIn.

How I Will Adjust My Strategy in the Future

• Future campaigns will develop more tailored content strategies for each platform to appeal to different audience types.
• Future strategies will incorporate stronger calls-to-action to make content more engaging and encourage active participation.
• Use better appealing visuals.
• Respond to comments
• Use relevant hashtags